I was asked by a repeat client – a professional services firm with $35M in sales – to tackle multiple issues related to business structure, branding, marketing to sales conversions, content marketing and more.
They engaged me to serve 3-days-per-week in an Interim CMO capacity to complete the following four (4) objectives: Provide strategic/advisory assistance for the expansion of a two-division corporate structure; To support the expansion of the corporate brand. Design and implement content marketing and social strategies; To create related blogging playbook / how-to documentation for future use. Provide consulting support and show real improvements related to website and organic search; To set up new lead generation approach and Call to Actions (CTAs) for better engagement and improved “marketing to sales” lead activity.
Provide internal talent acquisition support to help team members build candidate pipelines and support current hiring efforts.